Giving Back To Our Community




The 5th Annual Reel Rock Film Tour was recently featured on the front page of the Lake Placid News! You can view the paper’s coverage of the event below. Click on the above link to hear the full story!


KEENE VALLEY – On Friday, Oct. 7, The Mountaineer hosted an event that was equal parts fundraiser and celebratory convention for many members of the hiking, climbing and adventure community in the heart of the High Peaks.

More than 100 people descended on Keene Arts at nightfall as the fabled 41-year-old outdoor specialty store hosted its annual showing of Reel Rock, a film tour that aims to bring the year’s best climbing and adventure films to hubs of interested communities around the world.

This year, Reel Rock consists of five small documentaries within the full movie: “Rad Dad,” “Young Guns,” “Brette,” “Boys in the Bugs” and “Dodo’s Delight.” The documentaries all center around rock climbing and mountaineering, though each told differing stories, from personal profiles to unique team expeditions to talented progressive youth climbers.

The Mountaineer was one of more than 500 locations across the globe that showed the documentaries and, amongst friends, event organizer Dustin Ulrich said in its fifth year Reel Rock was another night of climbing camaraderie in Keene Valley.

“The event went from 6:30 p.m. until about 10 o’clock, the movie itself was probably two hours and it’s about getting people together,” he said. “Hanging out, having a beer, and you do get some people from out of town too, but would say probably 50 percent of the people there are the local climbing community.”

The event is more than just a film screening for the niche climbing community, though, as annually The Mountaineer works with sponsors and other community members to raffle off prize giveaways in a festive atmosphere, all while raising money for a good cause.

This year, The Mountaineer signed on to raise funds for the AuSable River Association in its effort to provide restroom facilities at some of the most used hiking locations in the Adirondacks.